Captain Marvel (Brie Larson) is the obvious superhero role model for all girls around the world. How quickly and fickly we have forgotten Gal Gadot as Wonder Woman, Lucy Lawless as Xena (technically not a superhero – but you get the drift) or Scarlett Johansson as the Black Widow.
But when it comes to successful merchandising, having a ‘first’ of something is most important: not the first female superhero, not the first female lead, not the first female Marvel superhero, but rather the first Marvel female lead superhero. It occurred to me as I watched the character Monica Rambeau, daughter of Carol Danvers’ (aka C. Marvel’s) friend Maria (Lashana Lynch), swanning around in awe of Captain Marvel that there will soon enough be the first Marvel female black superhero lead. But, why kill two birds with one stone when you can merchandise over both. Sure enough, we’ll have the first something or the other leading another Marvel universe escapade in the not too distant future as we destabilise the status quo of white male Marvel superheroes (Antman, Captain America, The Hulk, Doctor Strange, Spiderman, Iron Man, Hawkeye, Thor and so forth).
Progress is slow.
But cynicism aside, we are grateful for the eventual evolution. As with the release of Black Panther, which saw a campaign to raise money for disadvantaged children to see the film at a cinema, the release of Captain Marvel has seen Brie Larson campaigning for the #CaptainMarvelChallenge raising more than $60,000 to send young women to see the film.
Here are films changing the message being sent to young people, and additionally changing the experience. It is of course all in line with the humanitarian messages of Stan Lee and friends’ creation of the Marvel Universe.
The thinly veiled plot of refugees, in Captain Marvel, is one that is as relevant as ever. It is a universal issue that developed nations are dealing with. This film asks people to look past the media and/or political veil that paints refugees as ‘evil’ and poses the more confronting questions about whether those leading us and informing us are ‘evil’.
Captain Marvel is not just another beat in the over arching story of the Avengers films’ plots; Captain Marvel is a story for our time, a hero for our time and for the children of our time.